Monday, October 5, 2015

Do You Smell What the Rock is Cookin?!

Famous "People's Eyebrow" ca. 1999
If it's oil, grease, and diesel fuel, then you're darn right you're smellin' what The Rock is cookin! Wrestling fans of the late 90's and early 2000's know him as WWF's "The Rock" with that classic opening line, but Dwayne Johnson has gone beyond show wrestling in the last decade. Now a star of many movies such as the Fast & Furious series and other great action films, Dwayne "The Rock" Johnson is also a loyal Ford fan. In a Facebook post from October 2nd, the mega star posted, "I currently own three Fords, but my relationship with them began when I was
15 years old and bought a classic blue '77 Thunderbird as my first car. It was $40 ... it was all mine and I've been a FORD man ever since."

Duane 'The Rock' Johnson for Ford Service
He is showing that loyalty by becoming the new spokesman for Ford's Service campaign. He now leads a crew of experts called "The Specialists." These experts are dedicated to their individual craft and know what it takes to be a great service member. There are three team members under Johnson. Slick is the oil specialist. Treads is the tire specialist. Maestro holds the team together as the service advisor. We will get to watch their service exploits soon and I'm sure Johnson won't disappoint. The guy knows how to make something exciting, intense, and full of fun! And what better than to do it with Ford and its crew members?! 


It's great to see Ford polishing and shining up their Service entity. It's a HUGE part of Ford that a lot of people don't get to see as sales dominates most media. I'm sure Victory's service team will be pumped to have The Rock on their side!

The campaign begins October 12th and will be on television, digital media, social media, and radio! 
Be sure to tune in and once you have, stop out to Victory Ford and meet our very own Ford Service Specialists! Though they may not have names like Treads and Slick, they'll be sure to provide you with the excellent quality service you expect from Ford!

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